Using Instagram For Your Business? Here’s Some Quick Tips!

Instagram is awesome.  If you know how to utilize it.  Here are 5 things I’d suggest from experience.

  1.  Know if you should use it.  It’s not for every business.  But if you have a visual business (where seeing your product/service in action would help people see & understand what you do) & it’s worth the time & tools needed, go for it!
  2. Know how to use it.  Take one of the billion free webinars on it.  Try SCORE.ORG first & foremost.  They have nothing to gain by you learning from them & they’re free.  They have reputable info & the mentors in the organization have been where you are & retired as a champ (multi billion dollar industry leaders) in their respective arena.
  3. Know when to use it.  Don’t be on there posting all times of the day and night.  There are some basic rules (most people say no more than one to 3 posts a day, but it depends on your business).  Be careful when you post because there’s a magical hour when all the pervs come out and #instagood becomes #instagross.
  4. Know where to use it.  This is not the time to use your bathroom selfies.  Unless your business is about taking bathroom selfies.  Taking good, clear, interesting (conversation starting) photos that will DIRECT PEOPLE TO YOUR BUSINESS is key.  Yes, food pics get you likes, but you know doggone well you don’t sell donuts, so stop  posting about it.  Your pics should tell people what you do, how you do it & show how your clients/customers love you.
  5. Know who to reach by using it.  Remember the magical perv hour I spoke of earlier?  There’s also a magical customer hour and a magical business contact hour.  BE SURE TO KNOW THE DIFFERENCE.  I notice that I have a lot of others who have jewelry businesses following me.  That’s cool, I guess, but I stopped following them back.  Why?  They skew my numbers.  I’m looking for customers more than networking on IG.  If I want to contact business owners, I can DM them.  Or use LinkedIn.  But when I use my Iconosquare data to see how I’m doing (I’ll give more info on that in a sec), I don’t want to use data that will tell me when to reach another business.  I want to look at my feed and see a bunch of women who wear statement jewelry & will always want more.  If it’s not showing me that, I’m doing something wrong.  Speaking of IG data, try the Iconosquare site.  It’s free for basic info & you can upgrade to get even more.  But I can use it to track my analytics on IG.  It hasn’t let me down yet.  I know when my followers are on, what filters & pics they like most, what hashtags are hot and which hashtags I’m under utilizing.  I can see my own feed, the feeds of my followers & who I’m following.  But the best part is the analytics by far.  I love that the site will tell me when the best days & times are to post based on my followers’ interactions with me.  Who doesn’t want that?  There are a ton of other resources that would take too long to expound on.  So check it out.  Tell me what you think.

Alrighty, I hope this helps.  If you have questions, just drop me a line!

Tonya

UPDATE:  As I was checking my optimization (where all the really good data is), I found out that Iconosquare now charges for analytics.  Yeah, it’s a whopping $2.40 a month now!  But I think that it’s more than worth it if you use it on a regular basis.  Anyone’s business would greatly benefit from it to avoid just putting stuff out there and hoping for the best.  I’d pay someone just to not have to figure all that data out myself!!  And the service has been free for 4 years, so I think they’re more than  justified to ask for that amount.  What do you think?

UPDATE ON THE UPDATE:  Anyone using IG now see that they’ve added the insights area to the top row of buttons in your feed.  YAYYYY!  If you’re serious about your business, track that data from week to week to see how you’re doing.  It’s made a world of difference for our businesses.  I also now use an app that tracks when people follow/unfollow me.  Some people follow you then immediately dump you once you follow back.  It makes their numbers look good and it’s a jerk move.  Like dumping someone via text.  Homey don’t play that!  (I just really dated myself.  Wow.)  Anyway, stay on top of that data!  If you need my help with it, just let me know and I can do a video to help you out.

Crucial Planning Steps. For the “Daily Grind”

Hi guys!

Here are my videos for today.  This is a message that CAN’T be missed!  If you’re feeling the overwhelm in your life, business or situation, check out these videos!  Sorry there are 2, but the feed froze (wonk-wonk).  Enjoy!

 

My Weekly Recap #realtalk

Hi y’all!

If you’ve been following me in my FB group, Bottleneck Busters, you’ve been seeing some crazy real talk videos of what’s happening with my new store.  I give lots of advice, prayers & eye opening legit truth about the business experience.  So, here’s a little of what’s been going on & how the Lord truly showed up and helped me deal.  If you’d like to hear more of what’s going on and get some help with navigating your business or future business, be sure to join the group!  Enjoy!

Sometimes You Just Have to Stop & Plan…

Hey guys,

I haven’t actually written a post in forever.  But since little people have homework time, I decided to take the few minutes between checking math problems to give you an update.  Stuff has been a bit hectic.  Not because there was so much to do or because the tasks were hard, but because I’d fallen into that habit of not being organized.  You can’t plow through a field with a spoon!  You have to make sure you know what the goal is and get the proper tools to get the job done!  So I had to break down and create a hit list.  What’s a hit list?  Well, let me tell you…

I take a piece of paper (or my color note app) and make a list of all of the random stuff that needs to be done.  I may have to reorder because of priority, lack of tools or the time it’ll take.  It may mean moving things around to a different day.  Some of you may recognize this as the act of time management.  Yep.  More or less.

Today it was tougher because I had SO much to do!!!  I mean, I’m updating my website, paying bills, creating images, answering emails, texts and dodging phone calls (I get a lot of weird cruise offers).  A sista was tired!  I still am.  I need to get out of the house for a bit and walk around.  I know the world is out there to enjoy, but it seems I can’t see past this keyboard!  AAAARGH!!!!  I figured it out, though.  I hadn’t come up with a plan.  I needed to sort my tasks and break them down into bite sized chunks.  So…

I made my own weekly plan.  Maybe it’ll work for you!  I’ll try to keep it simple and just share the plan for my jewelry business.  Y’all pray for me.  I just made this plan so I’ll have to test it to see if it actually works for me!

Monday-plan (what I’ll be sharing for the week)

Tuesday-check inventory & add items

Wednesday-create new images (I’m currently trying Photofy-I actually paid, y’all!  LOL)

Thursday-posts & videos (create & schedule posts & make mini videos for the week)

Friday-clean (the jewelry, files from my computer, emails, subscriptions, my office, whatever)

So……this is how I’ll try to manage my tasks for The Jewelry Lady for a while.  I’ve been hearing that consistency is key for my customers, so if I can release my products on the same day of the week and post videos maybe I’ll reach a few more people and get them what they need!

Now if I’m really good at managing my time, I may be able to get ahead during the planning slot and plan for 2 weeks at a time!  Since I deal with products, this can be much more time consuming.  Does anyone else sell products and feel the same way?

 

Accountability Check: Are you Working on Your Business Goals?

Make lists, check off tasks, research, make connections, buy materials, keep records, settle accounts, create accounts, open accounts, close accounts, find suppliers, update records, update technology.

What are you doing lately?  Tell us!  What do you need to move forward?

Check out my video for some inspiration & tips!

Love & encouragement,

Tonya

Take the Stress Out of Using Instagram & Facebook!

Do you feel like you’re running a rat race with social media and your business?  Well, I have a mindset challenge for you.  Watch this video and then think about how you approach your social media efforts.  Leave me a comment on this video and if you want to hear more, join the group so we can have some great dialogue!

Love & encouragement,

Tonya

My New Facebook Business Networking Group!

I finally did it!  The Lord has been telling me to share information about how I started, built & maintain my business.  Not just that, but to create a way for others to share how they did it too!  There’s a ton of things that I’ll cover, but here’s a video on why you should join today!  Oh yeah, there’s a second video as well that covers the basics & rules on what we do, how we do and how we can play nice together.

 

Here’s a link to the second video and to the group itself.  Leave me a comment and tell me some things you’d like to discuss and see!

Need Free (& Almost Free) Images? Here’s a BIG LIST!!

Hi everyone,

I may have shared this video before (if you follow me on FB you’ve seen it-start following to get my tip videos first), but even if I did, it bears sharing again.  Those of us who are bloggers, business owners, use social media or just want to make cute cards, logos or printables can use these resources.  I’ve also included a link back to the original post below so you can go get it all.

Enjoy!

 

Click below!

https://tonyajoyner.com/2016/10/20/great-stock-photo-resources-for-mommy-bloggers-and-side-hustling-stay-at-home-moms

 

Can Your Phone Do This? Great Tips!

Maybe I’m on the slow bus, but there are a ton of voice activated features on my phone that I didn’t know about!!  Did you guys know that you can snooze or stop alarms/notifications and all kinds of other cool stuff?  I didn’t.  Anyway, check out my crazy rant.  Maybe you’ll get something good out of it!  lol

 

 

Great stock photo resources for mommy bloggers and side hustling stay at home moms!

Hey guys! I was given a great list of free & paid stock photo sites to try.  I haven’t had a chance to go check them all out since it is a list of 10-15 websites, but if you find something great be sure to share and post your comments below!  Click the pic to see the video…
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